Formats & durations

Our global offering is built around a small set of clear, rollout-ready formats. We keep execution predictable — and tailor market/city selection to your plan.

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Core formats

Availability may vary by market and city. We confirm inventory and rollout windows in the quote.

DoorCover

Exterior door branding for high visibility in the streetscape.

Best for: branding, awareness, launches
Recommended creative: hero visual + short claim + CTA
Typical durations: 4–12 weeks (also available up to 6 months)

Headrest advertising

Interior touchpoint inside the vehicle — attention during the ride.

Best for: QR/CTA flows, app installs, coupons, storefinders
Works great as: DoorCover + headrest combo
Typical durations: 4–12 weeks (also available up to 6 months)

SuperSize (select markets)

Extra-large premium side takeover for maximum dominance and impact.

Best for: hero moments, tentpole campaigns, key event weeks
Currently bookable in: France, Switzerland, Austria, Frankfurt (Germany), Netherlands, Singapore, USA, England

Durations

We offer durations that fit modern campaign planning. Minimum: 4 weeks. Maximum: 6 months.

4 weeks

City burst / fast activation

Launch weeks
Promotions
Event peaks

8–12 weeks

Launch flight / repetition

Brand recall
Multi-market rollouts
Seasonal pushes

3 months

Sustained presence

Brand-building
Always-on feel
Retail traffic

6 months

Always-on

Category leadership
Long-term visibility
Share-of-voice

What we need for a quote

Markets (countries) + optional cities
Desired duration (4 weeks–6 months)
Format(s): DoorCover, headrest, SuperSize (if needed)
Rough fleet size range and timing window
Artwork status (final / in progress) and any CI guidelines

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